The Hidden Giant: KSA’s SAR 83 Billion B2B Wholesale Market Opportunity

Saudi Arabia’s traditional FMCG and HoReCa value chain runs through a five-tier structure, where wholesalers play a vital intermediary role connecting brands and distributors to the fragmented base of retailers and restaurants. Starting with manufacturers and brand-linked distributors, the chain flows into independent wholesalers who operate without exclusivity, offering unmatched geographic reach, particularly in rural and underserved areas.

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