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The Hidden Giant: KSA’s SAR 83 Billion B2B Wholesale Market Opportunity
Saudi Arabia’s traditional FMCG and HoReCa value chain runs through a five-tier structure, where wholesalers play a vital intermediary role connecting brands and distributors to the fragmented base of retailers and restaurants. Starting with manufacturers and brand-linked distributors, the chain flows into independent wholesalers who operate without exclusivity, offering unmatched geographic reach, particularly in rural and underserved areas.
By: Redseer12
12-Jun-2025 02:48 pm
User Website : https://redseer.com/newsletters/the-hidden-giant-ksas-sar-83-billion-b2b-wholesale-market-opportunity/
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