Great Decoupling (Why Your Clicks Are Down and Impressions Up)

If you’ve been monitoring your organic performance lately, you may have noticed a dizzying chart in Google Search Console (GSC): impressions reaching record highs while clicks drop sharply. This trend has perplexed marketers and SEO consultants alike. It’s so widespread and impactful that it has been termed “The Great Decoupling”, a departure from the long-held belief that impressions naturally drive clicks. This article explores why this is happening, how to respond, and what it means for Vimar.

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