Using Technology-Enabled Communication in Brokerage for Real Estate

The real estate brokerage sector should adopt a tech-enabled approach to stay ahead of the competition and remain competitive in today's ever-changing market. This can reduce costs, improve customer service, and increase efficiency. This article states the reasons why it is essential to implement tech-enabled communication in real estate. The real estate sector is known for being slow to adopt new ideas and opposing innovation. Conventional brokerage firms used to market themselves primarily through in-house research divisions and customized customer support. In the past, real estate brokerage relied on personal relationships to complete transactions, just like other sectors. This working style has changed along with the growing importance of technology.

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